Purchase notecards featuring the Lakeside Pharmacy Icons and $5 of the proceeds will go towards their preservation and reinstallation! Notecards created and donated by Kristina Alcorn/Great Owl Cards.
The New York graphic design firm of Chermayeff and Geismar, hired by Whittlesey & Conklin, the architects of the plaza, and together they created the storefronts on the plaza. While the main purpose of the Lakeside Pharmacy icons was advertising, the icons are characteristic of the 1960s Pop Art aesthetic and reflected Reston’s Founder Bob Simon’s wish for whimsical artwork on the plaza. The building was a pharmacy for nearly 50 years, closing in 2014. Since the building will soon be occupied by new businesses, the icons were removed from the façade and donated to the Reston Historic Trust & Museum in order to preserve them. Currently, the icons are in storage until they can be cleaned and reinstalled.